Privacy Policy

At Skyrim Wrist, your privacy matters to us. We are committed to protecting your personal information and ensuring transparency about how we collect, use, and store it. By using our website or purchasing our products, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following personal information:

a. Account and Order Information

  • Name, email address, billing and shipping addresses, phone number, and payment information.

  • Order history, product preferences, and customization details for personalized watches.

b. Device and Usage Information

  • IP address, browser type, operating system, pages visited, session duration, and referral URL.

  • Cookies and similar technologies to enhance website functionality and track user behaviour.

c. Customer Support Information

  • Communications with our support team via email or contact forms.

  • Information received via third-party login services (if applicable).

d. Marketing Preferences

  • Email and SMS subscription preferences.

e. Customisation Details

  • If you place a custom Seiko Modz order, we collect specific design choices (e.g., dial, hands, bezel, strap selection) to fulfil your order.

  • These details are only used for order processing, communication about your custom watch, and internal quality control.

2. How We Use Your Information

We use your information for purposes including, but not limited to:

  • Fulfilling and processing your orders, including custom watch orders and accessories.

  • Communicating with you about your order status, custom requests, or support queries.

  • Personalizing your website experience.

  • Sending marketing emails or SMS if you opt-in.

  • Conducting analytics to improve our website and services.

  • Preventing fraud and protecting our business and customers.

Note: Consent for marketing communications is optional and not a condition of purchase. You can opt-out at any time (see Section 9).

3. Legal Basis (UK GDPR Compliance)

We process your personal data based on one or more of the following lawful grounds:

  • Performance of a contract (processing your orders, including custom watches).

  • Your consent (for marketing communications).

  • Legal obligations (tax, accounting, fraud prevention).

  • Legitimate interests (website analytics, fraud prevention, service improvements).

4. Sharing Your Information

We may share your information with third parties in limited circumstances:

  • Service Providers: Shopify (hosting and e-commerce platform), payment processors, shipping providers, and analytics services.

  • Legal Compliance: When required by law or to protect our rights and safety.

  • Business Transfers: In case of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

We do not sell your personal data.

5. Cookies and Tracking

We use cookies and similar technologies to:

  • Ensure proper website functionality.

  • Analyze website usage and improve user experience.

  • Enable personalized marketing and advertising.

You can manage or block cookies via your browser settings. Please note that some features may not function correctly if cookies are disabled.

6. Security

We implement industry-standard measures to protect your information:

  • SSL encryption for sensitive data (including payment details).

  • Secure storage of customer data behind firewalls.

  • Access limited to authorised personnel only.

Although we take reasonable steps to protect your information, no system is completely secure.

7. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill orders and provide services, including custom watch production.

  • Comply with legal obligations.

  • Maintain transaction records.

If you request deletion, we will remove your personal data from active systems, except where retention is required by law.

8. Marketing and SMS Communications

By subscribing to Skyrim Wrist emails or SMS notifications, you consent to receive marketing communications.

  • Frequency: Recurring.

  • Consent is optional and not required for purchase.

9. Your Rights (UK GDPR & Data Protection Act)

You have the following rights:

  • Access, correct, or update your personal information.

  • Request deletion of your personal data.

  • Object to processing for marketing purposes.

  • Restrict certain types of processing.

  • Withdraw consent at any time.

  • Opt-out: Click your privacy choice to opt out of information collection.

10. Third-Party Services

We may use third-party services such as:

  • Shopify (e-commerce platform)

  • Google Analytics (website analytics)

  • Payment processors (Stripe, PayPal, etc.)

These providers may have their own privacy policies. Once you leave our website or interact with a third-party service, their policies will apply.

11. International Transfers

Your information may be transferred and stored outside the UK, including in countries with different data protection laws (e.g., US or Canada). We ensure appropriate safeguards are in place for such transfers.

12. Custom Watches and Accessories

For custom orders:

  • Personalization details (dial, hands, bezel, strap, engraving choices) are only used to process your order.

  • These details are never shared with third parties for marketing purposes.

  • We may retain anonymized customization data for internal quality control and product improvement.

  • Any photos or reviews featuring your custom watch will only be published with your consent.